Execution Excellence have become increasingly important in business for several reasons that often surpass the traditional focus on motivation. 

Here are some key points explaining this shift:

1. Results-Oriented Culture: The business environment today is driven by results. Companies are evaluated based on their ability to deliver high-quality outcomes in a timely manner. While motivation can inspire individuals, it is the execution that translates vision into tangible results.

2. Competitive Landscape: As markets become more competitive, merely having motivated employees is not enough. Companies need to consistently produce exceptional products or services to stand out. Effective execution allows organizations to maintain and improve their competitive edge.

3. Customer Expectations: Modern consumers expect high-quality experiences and products. They are not just influenced by motivational messaging; they prioritise actual performance and delivery. Excellence in execution directly impacts customer satisfaction and loyalty.

4. Complexity of Tasks: Many business tasks today involve complexity and require a high level of coordination. Execution excellence includes clear processes, collaboration, and attention to detail, which are essential for success in intricate projects.

5. Accountability and Trust: When execution is prioritized, it fosters an environment of accountability and reliability. Teams and leaders who consistently meet their commitments build trust with customers, stakeholders, and each other, which can be more impactful than motivation alone.

6. Sustainable Growth: For long-term success, businesses need to not only initiate ideas but also see them through to completion. Execution excellence facilitates sustainable growth through continuous improvement and adaptation.

7. Alignment with Vision: While motivation can drive initial enthusiasm, execution ensures that efforts align with the company's strategic goals and vision. It bridges the gap between ideas and outcomes, maintaining focus on achieving objectives.

8. Measurable Impact: Execution provides clear metrics and data that can be analyzed to measure success. This offers insights that motivate continuous improvement, while simple motivation may lack tangible benchmarks for assessment.

While motivation is still important—serving as a catalyst for engagement and initiative—execution and excellence have become critical for thriving in today's fast-paced and results-driven business environment. 

Balancing both will result in a the highest levels of success.